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Images - Image creator

In the Image creator step, you can generate images for your brand with AI or upload your own images. The images created here can later become videos, designs, and even posts directly.

On the first card of the step's list, you can choose from two options:

  • Generate - Opens the settings for generating a new image.
  • Upload - Upload your own image. Uploaded images get an Uploaded label.

Generating a new image​

Clicking the Generate card opens the New image panel. Here you can choose from two tabs: Generate new image or Use generated image.

Prompt​

Describe what you'd like to see in the image (e.g. "morning coffee on a sunny terrace"). You can also paste a link into the prompt (e.g. the page of a product, service, or article): the system reads the linked page and adds the page's main image to the selection as a reference.

Creative concept​

If you don't want to write a detailed prompt, use the Write concept button and the AI writes it for you. In the Creative direction window that opens, choose the concept's approach:

  • Product focus - The product in the spotlight, in a clean setting.
  • Lifestyle focus - A true-to-life scene.

Based on your prompt, the selected images, and the related pages, the AI rewrites your prompt into a detailed visual concept. Below the concept, you can see which sources it was based on. If you don't like it, use the New concept button to request a new one, or the Clear button to go back to your own prompt.

Images for this prompt​

Based on the prompt, the system suggests matching images from the brand's knowledge base (e.g. images from your website) and automatically selects the best match. You can select up to 4 reference images, which the AI uses directly in the generated image.

  • Tap an image to select or remove it.
  • Use the star (★) to set which image shows the main subject of the generated image (Main product image) and which is only a supporting element (Secondary subject). By default, the first image you select is the main subject.
  • Use the Upload an image tile to upload your own reference image. Use the Add button on an uploaded reference image to also add it to the content item's images.

This section shows the pages from the brand's knowledge base that are most closely related to the prompt - the percentage shows how well each page matches the prompt. The AI uses the content of the selected pages (e.g. a product or service description) when creating the image, so the result is more accurate.

Advanced​

  • Image size - The aspect ratio of the generated image:

    Aspect ratioSize
    4:5 (default)1080 x 1350
    9:161080 x 1920
    1:11200 x 1200
    1.191:12400 x 1254

  • Number of images - You can generate 1-5 images at once with the same settings.

Image quality​

Use the Lite image toggle to choose between the two quality levels:

  • Pro (default) - The best image quality, 1 credit per image.
  • Lite - Faster and free (0 credits), but the result isn't as good. In Lite mode, the image is always 4:5.

Starting generation​

When you click the Generate button, loading cards immediately appear at the top of the list in place of the images being created.

Using a generated image​

On the Use generated image tab of the New image panel, you can choose from all images previously generated for the brand - from any content item. Use the Search by prompt… field to narrow down the list. Images that are already in this content item are marked In project.

For each image, you can choose from two options:

  • Use as is - Copies the image into this content item without regenerating it.
  • Modify - Loads the image's original settings (prompt, concept, image size, focus, and reference images) into the generator, so you can adjust them and generate a new image.

Regenerating an image​

On a finished image's card, the Regenerate button offers three options:

  • Regenerate - Creates a new version with the same prompt and reference images. Useful when the direction is right, but you'd like a different variation.
  • New concept - Same topic, but the AI writes a new scene for it. If you request multiple images, each one gets a different direction (e.g. a different location and time of day, a closer or wider crop, a minimalist setup).
  • Custom edit - Modifies the existing image based on a free-text instruction (e.g. "make the background lighter"). Here, too, you can choose reference images and related pages.

In all three modes, you can set the image quality (Pro or Lite) and the Number of images (1-5). The credit bar at the bottom of the window shows the cost of the generation and your expected balance - if you don't have enough credits, switch to Lite quality or reduce the number of images.

What happens after the image is created​

For every finished image, the AI automatically writes the following in the brand's content language:

  • a title, subtitle, and highlight, which appear on the design immediately when you select the image in the Design creator step,
  • a caption, which the post editor uses to fill in the post text right away.