Brands
The Brand is the organizing hub of Infinite∞Creator. A brand brings together the settings needed for content creation - the social profile, the brand introduction and tone of voice, the website, and the graphic assets - and all the content you create for the brand belongs to it.
The AI starts from the brand settings when creating content, so the more accurately you set up the brand, the better the images, videos, and texts fit it.
Creating a new brand
You can create a new brand with the New brand option in the brand switcher at the top of the navigation bar. In the window that opens, enter the brand name and, optionally, its website and a short description, then click Create brand.
After creating a new brand, open the Brand settings: this is where you can connect the brand to its Facebook Page and start crawling the website so the AI can get to know the brand.
The Getting Started wizard also walks you through setting up your first brand.
Brand settings
You can reach all of the brand's settings from the Brand settings menu item in the navigation bar. The settings are split into three steps in the left sidebar (on mobile, in the step selector below the header):
- Brand name & Goal - Brand name, goal, and website.
- My brand - Social profile, brand introduction, tone of voice, and target audience.
- Look and voice - Language, graphic assets, general requests, and brand colors.
Settings aren't saved automatically: save your changes with the Save button in the top-right corner.
Brand settings are only available with the Admin permission level. (Learn more: User roles)
Step 1 - Brand name & Goal
Brand name and goal
- Brand name - The name of the brand. The AI uses it too, so it's best to enter your actual business name.
- Goal - The brand's main goal, which you can set in the Choose what you want block:
| Goal | What does it mean? | When should you choose it? |
|---|---|---|
| I want to be known by more people | Growing awareness, reaching new followers | If you're a new brand or want to reach a wider audience |
| I want more interaction | More likes, comments, and saves | If you want to build an active community |
| I want to promote my app | More downloads and active users | If you have a mobile app |
| I want to sell more | More online or offline sales | If you sell products or services |
| I want more bookings or leads | More appointments, sign-ups, or inquiries | If your business runs on bookings or leads |
| I want to promote my events | More tickets sold and more attendees | If you organize events |
Website and knowledge base
Enter your brand's website address in the Your website field. The field is optional, but if you have a website, we strongly recommend entering it: the system crawls the website, reads its content, and uses it to build the brand's knowledge base. The AI uses the knowledge base in several places:
- when generating images, it suggests images and pages that match the prompt as references, (See Images for this prompt)
- when writing creative concepts, it works from the real content of your website,
- in post captions and design text, it uses the website content as background information.
Managing the crawl
You can manage the crawl in the panel below the website field:
- Start - Starts the crawl or resumes a paused one. Only available with a saved website address - after entering a new address, click Save first.
- Stop - Pauses the crawl. You can resume reading the content from where it stopped at any time.
- Restart - Starts reading the entire website again from the beginning.
While it runs, a progress indicator shows how many pages have been read.
You can start up to 5 crawls per hour. If you reach this limit, wait a bit before starting again - a crawl that's already running isn't affected.
When a crawl starts, the system also detects the brand colors from the website and applies them, as long as you haven't changed them before.
The knowledge base also stays up to date on its own: the system regularly checks the website, reads new or changed pages, and removes pages that no longer exist from the knowledge base.
Stored pages
The Stored pages list shows which pages have been added to the knowledge base - with their title, URL, and the images found on them.
Step 2 - My brand
Social profile
Here you can choose which Facebook Page and linked Instagram business profile belong to the brand. The brand's posts are published to these.
- Click Choose profile (or Replace if a profile is already linked).
- In the panel that opens, find and select the brand's Facebook Page. You can also search by Page name or Instagram username.
- Click Save profile.
A brand has one Facebook Page: if an Instagram business profile is linked to the Page, it's automatically connected to the brand along with it.
The Save profile button saves your profile selection immediately - you don't need the Brand settings Save button for this.
If your Facebook account isn't connected yet, you can connect it with the Go to Social connections button, then come back and choose the profile. (Learn more: Social connections)
Introduce your brand
A free-text description of what your brand does, what services you offer, or what you sell (e.g. "We're a family bakery selling fresh sourdough bread and pastries.").
This is one of the most important pieces of context for the AI: image concepts, design text, and post copy are all built on it.
Topics and tone of voice
- Industry - The brand's business area.
- Style and tone of voice - The character of your communication (e.g. friendly, expert, humorous).
The industry and tone of voice determine the style of post copy, design text, and generated music.
Demographic targeting
The brand's target audience: the gender and age range of the target group.
Step 3 - Look and voice
Language settings
The Content language determines the language of the brand's AI-generated text: post captions and hashtags, as well as design text.
Graphic assets
The brand's logos, icons, badges, and patterns, which you can place on the canvas in the design editor.
- You can upload several files at once, in PNG, JPG, WebP, or SVG format.
- Click an asset to give it a Label (e.g. logo, light, dark, icon) or to remove it.
- The first asset is the brand's Primary asset - it appears as the brand logo in post previews. Use the Make primary button to move any asset to the front.
Uploaded assets are only saved with the Brand settings Save button.
General requests
Default instructions that automatically apply to all of the brand's AI-generated content:
- General image request - Standing visual rules for every image generation (e.g. "images should always be colorful, set in a richly detailed environment, with people and natural light").
- General text request - Standing rules for post copy and design text: required messages, things to avoid (e.g. "always end the text with 'Visit us at 123 Main Street', never use hashtags").
General requests are one of the most effective ways to customize your content. While the industry and tone of voice set the overall character of the content, general requests let you give precise instructions on what the AI should include and what it should avoid.
Brand colors
5 colors that represent the brand. In the design editor, these colors appear as quick picks. (See Overlay)
Deleting a brand
You can delete the brand with the Delete brand link at the bottom of the Brand settings left sidebar.
Deleting a brand also deletes all of its content - its projects, images, videos, designs, and posts.
Only the user who created a brand can delete it.