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Infinite∞Creator overview

Infinite∞Creator is an AI-powered content creator and social media calendar: it creates the images, videos, music, and designs you need for your posts, then schedules and publishes them on Facebook and Instagram. The AI works on-brand, following the instructions you give it - no designer or marketing expert needed.

Core concepts​

Before you start using the app, it helps to understand the following concepts:

  1. Brand - The basic unit of the system. A brand brings together all the settings needed for content creation: the connected Facebook Page and Instagram profile, the brand introduction and tone of voice, the knowledge collected from its website, the graphic assets, and the brand colors. Every piece of content, project, and post belongs to a brand. (Learn more: Brands)

  2. Content (project) - A workspace within a brand where you create the images, videos, music, designs, and posts for a given topic, step by step. (Learn more: Content Creation)

  3. Post - Content meant for publishing: a design, photo, or video, together with its caption, target accounts, and time. Posts appear in the Post calendar. (Learn more: Post calendar)

  4. Credit - The currency of AI generation. Generating images and videos uses credits, and the credit balance is shared across the organization. (Learn more: Credit system)

The workflow at a glance​

Diagram: the workflow - set up your brand, create content, build the post, publish

You can also take a shortcut from the post calendar: Quick mode creates the image (and a video, if you want) and the caption from a single description, and adds it to the calendar as a draft. (Learn more: Creating a new post)

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Infinite∞Creator never publishes anything without your knowledge. Posts created by the AI are saved as drafts - nothing is published until you schedule the post or start publishing it right away.

Main features​

The following features are available from the navigation bar on the left:

  • Post calendar: Weekly and monthly views of the brand's posts, creating new posts, rescheduling, and sharing the calendar.
  • Content Creation: The brand's content (projects), where you can create images, videos, music, designs, and posts.
  • Content Library: All images, videos, and designs created for the brand in one place, with search and filters.
  • Brand settings: The brand's profile, website, social profile, language, graphic assets, and colors.
  • Credit: The organization's current credit balance is always visible in the navigation bar.
  • Social connections: Connecting the Facebook account the app uses to publish.
  • Users: Adding team members and managing permission levels and brand access.
  • Plans & billing: Subscription plans, credit purchases, and invoices.
  • Account settings: Personal details and notification settings.

At the bottom of the navigation bar, you can choose the interface language and the light or dark theme, and you can sign out from here.

Switching brands​

Use the brand switcher at the top of the navigation bar to switch between your brands. The list shows all the brands you have access to.

Use the New brand option at the bottom of the list to create a new brand. (Learn more: Creating a new brand)

Account vs. organization​

Infinite∞Creator is a team-based system. It's important to understand the difference between your personal account and the organization:

  1. Personal account: Your own sign-in details (email address, password) and personal settings.
  2. Organization: The shared space that the brands, the subscription, and the credit balance belong to. The organization is created by whoever signs up first - they are the organization's owner. Team members can work on the brands shared with them, with different permission levels.
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You can find a detailed description of the permission levels on the Users page.