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Infinite∞Creator Overview

Infinite∞Creator is an AI-powered social media calendar that doesn't just schedule your content — it creates it for you: developing ideas, generating images, and writing copy based on your website and custom instructions, without needing a designer or marketing specialist.

Core Concepts​

Before you start using the application, it's worth understanding the following concepts:

  1. Brand - The fundamental unit of the system. A brand encompasses the entire AI content creation configuration: connected Facebook page and/or Instagram profile, visual identity (logo, colors, font, image style), communication tone of voice, target audience, and context derived from analyzing the brand's website. All generated content belongs to a brand.

  2. Content Calendar - The main workspace. In the weekly view, you can review all posts, create new ones, launch AI generation, and approve finished content for publishing with a single click.

  3. AI Generation - The core of the system. The AI works autonomously based on the brand settings, website content, and your optional instructions: developing ideas, generating images, and writing copy. Each generation consumes one credit. (Learn more: Credit System)

The Workflow in Brief​

Create Brand → Generate Content → Approve → Automatic Publishing
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Infinite∞Creator never publishes anything automatically. Every post must be approved before publishing — approval places the post in Scheduled status, and it will appear on the platform at the specified time.

Main Features​

The following features are accessible via the navigation bar:

  • Content Calendar: The main workspace — weekly view of posts, creating new posts, launching AI generation, and approval.
  • Brands: Create and edit brands — configure visual identity, tone of voice, target audience, and connected websites.
  • Integrations: Connect Meta (Facebook/Instagram) profiles.
  • Credit Balance: The number of available credits and the option to purchase extra credits are always visible in the navigation bar.
  • Settings: Organization details, billing, and team management — accessible only to Owner and Admin roles.
  • Account: Personal details, password, and two-factor authentication.

Account vs. Organization​

Infinite∞Creator uses a team-based system. It is important to understand the difference between your personal account and an organization:

  1. Personal Account: Your own login credentials (email, password, two-factor authentication).
  2. Organization: The workspace to which brands, generated posts, the subscription, and team members belong. An organization can have multiple members with different permissions (e.g., Owner, Admin, Restricted Viewer).
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For a detailed description of roles and permissions, see the Team page.