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Creating a New Post

To create a new post, click the + button on any day from today onward in the post calendar. In the window that opens, you can choose from three modes:

  • Quick - The AI creates the entire post from a single description: the image, a video if you want one, and the caption.
  • Pro - You put the post together yourself through the steps of Content Creation.
  • Content Library - You create a post from a design, photo, or video you've already made.

The post's date will be the day you clicked, and its time defaults to 10:00 - you can change this later in the post editor.

Quick​

The fastest way to a finished post: describe what you'd like to see, and the AI does the rest.

Description​

Type the kind of post you want into the text field. The more specific your description - topic, mood, location, what the image should focus on - the more accurate the result.

Images for this prompt​

Based on your description, the system suggests matching images from the brand's knowledge base and automatically selects the best match. You can select up to 4 reference images in total:

  • Tap an image to select or remove it.
  • Use the star (★) on a selected image to set which image shows the main subject of the generated image (Main product image) and which is only a supporting element (Secondary subject).
  • Use the Upload an image tile to add your own image.

Make it a video​

If you turn on the Make it a video toggle, the AI also creates a short, 6-second video from the finished image. This uses +2 credits.

Image quality​

Use the Lite image toggle to choose between the two image quality levels:

  • Pro (default) - The best image quality, costs 1 credit.
  • Lite - Faster and free (0 credits), but the result isn't as good.

The credit bar at the bottom of the window shows your current credit balance and your expected balance after generation. (Learn more: Credit System)

Creating​

When you click Create post, the window closes and a loading card appears on that day in the calendar, showing whether the image, the video, or the text is currently being created.

The finished post:

  • is a 4:5 feed post,
  • has all of the brand's connected accounts selected as publishing targets,
  • is created with Draft status.
warning

A post created in Quick mode is not published automatically. Open it, review it, and schedule or publish it in the post editor.

Pro​

Pro mode is ideal when you want to plan the post in detail: generate or upload images and videos, add music, and put together the creative in the design editor.

The Open Content Creation button opens the month's calendar collection - a content item (project) that gathers the work started from the calendar in that month. Here you can create the post by going through the Content Creation steps, then schedule it for any day.

Content Library​

On the Content Library tab, you can create a post from content you've already finished. The tab is only available if the brand already has at least one finished content item.

  1. In the dropdown, choose a project, or stay with the All projects option.
  2. Choose the content you want to use from the Designs, Photo, and Video tabs.
  3. Click Open post editor to create a feed post with Draft status for all of the brand's connected accounts, and the post editor opens.

The system fills in the caption with the text previously written for the content, or if there isn't one, the AI writes one.