Brands
The Brands page is the organizational hub of Infinite∞Ad. A brand brings together all the core elements needed to create and manage your ads — the content source (Facebook page and its associated Instagram profile), the Meta ad account, and default audience and website settings — into a single, easy-to-manage unit. This is necessary so that when creating automations, you only need to select the brand, and all its associated settings are automatically applied — eliminating errors such as accidentally assigning the wrong ad account to a page.
Creating a Brand
Use the "Add new brand" button to create a new brand. You need to provide the following:
Name
The name of the brand. Visible only to you and your team, so you can use any name that helps with quick identification.
Content Source
Select the Facebook page whose posts will be used to create ads. If an Instagram Business account is linked to the page in Meta Business Manager, it automatically appears alongside the selected page.
If you have just created a new page or received access to an existing one, and it does not appear in the list yet, use the Update content sources button in the top right corner of the block to fetch the latest data from your connected social media profiles.
The content source cannot be changed after the brand is created. If you want to use a different one, you need to create a new brand.
Website
The URL of the website associated with the brand. When you select a content source, if the Facebook page has a website set, this is filled in automatically.
Meta Ad Account
Select the Meta ad account in which the brand's ads will run. Only accounts you have access to through your connected Meta profile are shown in the list.
If you have just created a new ad account or received access to an existing one, and it does not appear in the list yet, use the Update ad accounts button in the top right corner of the block to fetch the latest data from your connected social media profiles.
The ad account cannot be changed after the brand is created. If you want to use a different one, you need to create a new brand.
Verified Advertiser
For some ad accounts, Meta requires a verified advertiser on every new ad set - that is, the beneficiary and the payer have to be a person or organization verified by Meta. Without it, Meta refuses to create the ad set, so no new ads can be created in the account.
You usually do not need to do anything about it: Infinite∞Ad takes the verified advertiser over automatically from the ad sets already created in Ads Manager on the same ad account, and uses it from then on. If it does not find one, it notifies you by email and helps you resolve it there.
In Ads Manager, create an ad set on this ad account, select the verified advertiser as its beneficiary and payer, and publish it - it does not need to run, it can stay paused. On its next run, Infinite∞Ad takes the verified advertiser over automatically; the search is repeated at most once an hour.
If you know the ID of the verified advertiser, you can also give it manually: tick Use a verified advertiser on the ad sets under the ad account, and enter the Beneficiary ID. If someone else pays for the ads, also tick A different person or organization is paying, and enter the Payer ID. This ID is usually not visible on Meta's interface, so in most cases it is easier to let the system take it over as described above.
Weekly Campaign Report
You can optionally enable the weekly campaign report directly in the brand settings. After enabling it, you need to specify:
- Which day the report should arrive (Monday through Sunday).
- Who should receive it — you can designate any member of the organization.
- Additional email addresses — you can also send the report to non-registered addresses (e.g., for clients).
Read more about the weekly campaign report's content and operation on the Weekly Campaign Report page.
Target Audience
You can set default audience parameters for the brand: gender, age, geographic targeting, and language. When you create an automation for this brand, the system uses these values as a starting point.
Editing a Brand
You can access editing from the brand overview page using the Edit button. You can modify the name, website, verified advertiser, weekly campaign report settings, and target audience. The content source and ad account cannot be modified.
If you modify the audience settings, it does not retroactively update the audience already set in your existing automations. The brand's audience is only loaded as a starting point when an automation is created.
Brand Overview
Clicking on a brand name opens the overview page. The page is divided into two columns:
Left Panel
- Edit button - modify the brand's settings.
- Brand card - the brand's status with a switch to deactivate or reactivate it, when the brand was created (and when it was deactivated, if it is inactive), and the number of its automations.
- Meta Platform card - the name of the connected ad account, its currency and spending limit, the content source profiles (Facebook page and Instagram profile), and the website. If there is any problem with the ad account or the source profile (disconnected, lost access), it appears here as a warning.
- Automations - a list of all automations linked to the brand, with direct links to each automation's detail page.
- Delete button - delete the brand (see below).
Right Panel
- Activity Log - a chronological log of all automation activity related to this brand: ad launches, stops, and scalings. Each entry shows the name of the executing automation and a post preview. Click any entry to see the activity details and the conditions that triggered the action.
Ad Account Spending Limit
The spending limit (spend cap) is the maximum total amount your Meta ad account is allowed to spend. When it is reached, Meta pauses delivery of every ad in the account — your automations keep running, but with delivery paused they cannot reach their goal: without impressions there are no clicks, conversions, or results.
The spending limit is a Meta ad account setting, not a brand setting. It applies to the entire ad account, so it affects every brand that uses the same ad account.
Viewing and Managing the Limit
On the brand overview page, the Meta Platform card shows the ad account's current spending limit (or "No spend cap set" if there is none). Click the edit icon next to it to open the spending limit dialog, where you can:
- See the current spend and remaining budget — if a limit is already set, the dialog shows how much has been spent and how much remains. Spending counts within a monthly cycle that Meta manages (typically resetting at the start of the month); the exact reset date is shown in Ads Manager, which you can open directly from the dialog.
- Set or change the limit — enter the maximum amount in the ad account's currency. The limit must be at least the amount already spent; a lower value is rejected.
- Remove the limit — if a limit is set, you can remove it entirely so that Meta no longer caps the account's spending.
Changes are applied directly on Meta.
Email Alerts
So that your ads do not stop unexpectedly, Infinite∞Ad sends email alerts as spending approaches the limit:
| Alert | When | What it means |
|---|---|---|
| 👀 Warning | Spending reaches 80% of the limit | A heads-up — delivery is still running, but you should raise or remove the limit soon to keep your ads going. |
| 😴 Limit reached | Spending reaches 100% of the limit | Meta has paused delivery of every ad in the account. Raise or remove the limit to resume delivery. |
Each alert links straight to the spending limit dialog, so you can act in a single click. The alerts go to organization members with the Owner, Admin, and Standard User roles; Restricted roles (Restricted Editor, Restricted Viewer) do not receive them. (For more on roles: Organization and Team Management.)
Deactivating a Brand
If you do not need a brand for a while, you do not have to delete it: you can deactivate it with the switch in front of its name on the Brands page, or on the Brand card of its overview page. An inactive brand keeps all of its settings and automations, and you can switch it back on at any time.
While a brand is inactive:
- Its automations do not run. They keep their own on/off state, and continue from there once the brand is reactivated. Until then, they can be switched off but not on, and they are marked with the Stopped - Brand inactive indicator.
- No weekly campaign report is sent about it.
- The data of its ads and campaigns is still refreshed, less frequently, so that your reports stay valid.
- It cannot be selected for a new automation or for publishing content. In brand selectors and in the brand list it is marked as Inactive.
- It does not count towards the brand limit of your subscription (see Subscription Limits).
Pausing the Campaigns
Deactivating the brand stops its automations, but the campaigns they created keep running and spending on the ad platform — and no automation manages them any more. If the brand's automations have running campaigns, the confirmation dialog offers to pause these campaigns as well (selected by default). Paused this way, the campaigns are restarted automatically when you reactivate the brand.
If the status of a campaign cannot be changed on the ad platform, a dialog lists the affected campaigns.
Reactivating a Brand
Switch the brand back on with the same switch. Reactivation takes a place in your subscription's brand limit, just like creating a new brand.
- If there is a free place — for example, you reactivate it in the same billing period, and its place has not been taken by another brand — reactivation is free.
- If there is no free place, the system asks you to confirm the extra brand fee for the rest of the billing period, the same way as when creating a new brand.
A brand that is part of the Managed Account Service cannot be deactivated. Remove it from the service first on the Billing and Payment page. During the grace period of an unpaid subscription, inactive brands cannot be reactivated.
Deleting a Brand
You can delete a brand using the Delete button at the bottom of the brand overview page. Before deletion, the system shows which automations are affected — these will also be deleted. Deletion requires confirmation and is irreversible.
Deleting a brand permanently deletes all automations associated with it. The deletion does not stop already running ads on the Meta platform, but Infinite∞Ad will no longer manage them.
If you only do not need the brand for a while, deactivate it instead: its automations stop and it does not count towards your brand limit, but you can switch it back on at any time with all of its settings and automations.
Subscription Limits
Your active subscription plan determines how many brands you can manage at the same time. Inactive brands do not count towards the limit.
When you reach the limit, creating a new brand (or reactivating an inactive one) asks you to confirm the extra brand fee.
A deactivated brand's place stays paid until the end of the current billing period, so in that period you can reactivate it, or use its place for another brand, without any extra cost. From the next billing period on, it is no longer counted when the extra brands above your plan's limit are billed.
Error Indicators
If there is a problem with a brand, a red or orange indicator appears next to its name:
| Indicator | Meaning |
|---|---|
| Disconnected ad account | The ad account associated with the brand has been disconnected from the system. |
| Disconnected source profile | The brand's source profile (Facebook page, Instagram account) has been disconnected from the system. |
| Ad account access revoked | The Facebook profile that connected the brand's ad account has lost access. |
| Brand access revoked | The Facebook profile that connected the brand's source profile (Facebook page, Instagram account) has lost access. |
Red indicators are critical errors — these must be resolved before the brand's automations can become operational again. An orange indicator is a warning.
A grey Inactive indicator is not an error: it shows that the brand has been deactivated.