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Dashboard

The Dashboard is the entry point of Infinite∞Ad. It consolidates the performance metrics of your ad accounts, the status of active automations, recent activities, and tasks awaiting approval on a single screen.

Filters​

The filters in the header affect all data on the page:

  • Ad Account: You can choose to see data from all accounts or just one specific account.
  • Date Filter: "Last 7 days", "Last 30 days", or a custom period selected from a calendar. (Note: The date filter only affects metrics and charts. The number of active automations and campaigns always shows the current, real-time state!)

Statistics and Charts​

The top cards (KPIs) provide an instant overview:

  • Active automations / campaigns: The number of automations currently running actively in the system and the campaigns managed by them (active in Meta).
  • Configurable metric cards: By default, Impressions and Spend are shown here.
  • Estimated savings: The total monetary value Infinite∞Ad has saved you in the selected period, plus the manual working time saved. Clicking the card opens a detailed breakdown (see Estimated Savings below).

Below these are two interactive charts. The left one is a dual chart that can display two metrics of different magnitudes (e.g., reach and spend) simultaneously on two separate Y-axes. The right one shows a single secondary metric (by default, cost per click).

Estimated Savings​

Clicking the Savings KPI card opens a modal with a detailed breakdown of how Infinite∞Ad saved you money and time in the selected period:

  • Saved amount (avoided overspend): The ad budget you would otherwise have spent on poorly performing or no-longer-relevant ads before noticing them manually.
    • From underperforming ads - amount saved on ads automatically stopped by the "Ad Stop" automation.
    • From expired content - amount saved on ads automatically stopped because their content has expired (e.g., promotions that ended).
  • Saved working time: Manual work hours replaced by automation, also converted into a monetary value. Broken down by action type (ad policy check, ad launch, ad scaling, ad stop, etc.).

The estimate uses the assumptions configured in Savings Estimate settings - manual reaction time, hourly labor rate, and minutes per automated action.

Customization​

Using the Customize button in the upper right corner, you can tailor the view to your needs.

Key Metrics​

You can select three metrics from the available list:

  • Primary metric - appears on the third card of the top row and as the first data series of the left chart
  • Secondary metric - appears on the fourth card of the top row and as the second data series of the left chart
  • Tertiary metric - appears as the single data series of the right chart

Default metrics: Impressions, Spend, Cost per Click. The available metrics include basic advertising metrics (e.g., Reach, Clicks, Purchase ROAS, Video Views), as well as - if you open the settings with an ad account connected - the conversion events actually measured on the account.

All three metrics can be different: the system prevents conflicts, meaning what you've already selected for one won't appear in the options for another.

Currency Settings​

For currency-type metrics (Spend, Cost per Click, etc.), you can specify in what currency values are displayed:

  • Auto - the system automatically uses the currency of the ad account(s); for multiple accounts, the currency set for the most accounts prevails
  • Specific currency - you can manually fix the desired currency (e.g., EUR, USD, GBP)

Savings Estimate Settings​

You can fine-tune the assumptions used to calculate the Estimated Savings card:

  • Manual reaction time (days) - how long an underperforming or expired-content ad would typically keep running before a human noticed and paused it. This drives the "saved ad spend" calculation.
  • Hourly labor rate - the hourly cost used to convert saved working time into a monetary value. You can specify the currency separately; if it differs from the dashboard currency, the system converts it automatically.
  • Minutes per automated action - approximate manual effort that each automated action replaces, configurable per action type (ad policy check, ad launch with original or new copy, ad scaling, ad stop).

Additional Elements​

The lower section of the page supports operational work:

  • Waiting List preview: The most recent ads awaiting approval.
  • Your latest activities: A chronological log of activities successfully performed by the system (e.g., ad launches). Click any activity to see why the action happened.