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Report

The Report page is the global performance view of the Infinite∞Ad platform. Here you can review how all your automated campaigns and ads are performing. (While the Report tab on an automation's page only shows the numbers for that one rule, this page provides comprehensive analytics for your account.)

Refresh​

The numbers here are pulled from Meta automatically every 15 minutes, so you're always working with close to real-time data.

Filters and Settings​

In the bar at the top of the report, you define the focus of the analysis:

  • Ad Account and Campaign: You can narrow down to a specific account or even a single campaign.
  • Ad Status: Show only active, only inactive, or both types of ads.
  • Objective: This is a critical setting! Here you select what the system considers an "Action" and what it uses to calculate CPA/ROAS values (e.g., purchase, add to cart, post engagement). The list is built based on events actually measured in your account.

Displayed Data​

Summary Statistics​

Below the filters, the following aggregated metrics are displayed, which apply to the current filter conditions (account, campaign, period, objective):

  • Spend: The total amount spent during the given period in the ad account's currency. Shows how much advertising budget was spent in total on the selected campaigns.
  • Revenue: Shown only for purchase objectives, right next to Spend. The total revenue generated by purchases during the period - the purchase conversion value measured by Meta - in the ad account's currency. Conceptually this is spend multiplied by ROAS, showing how much money the advertising actually brought in.
  • Impressions: How many times any ad appeared in total during the selected period. This metric indicates campaign visibility but doesn't say anything about efficiency on its own.
  • Actions: How many times users performed the conversion event corresponding to the selected objective (e.g., purchase). This is one of the most important performance indicators: it shows how many real results the advertising spend produced.
  • Average CPA: Cost Per Action, i.e., the average cost of one conversion. Total spend divided by the number of actions. If you're measuring purchases, this represents the advertising cost per purchase. The lower this value, the more efficient the campaign. For purchases, alongside CPA, ROAS (Return on Ad Spend) also appears: this shows how much revenue was generated for every unit of currency spent.

Differences from Meta Ads Manager​

The conversions you see in the Report (Actions, CPA, ROAS, Revenue) may differ from what you see in Meta Ads Manager. The reason is the attribution setting: Ads Manager shows data according to the attribution view selected there, which for many accounts only includes click-based conversions. Infinite∞Ad, on the other hand, always uses Meta's default attribution - 7-day click + 1-day view - so it also counts view-through conversions.

As a result, the conversion numbers shown here can typically be higher. This is not an error: it simply reflects a different attribution setting. Keep this in mind when analyzing the data.

Ad Details​

Here each ad appears in its own row with precise cost and conversion data. Clicking on the ad name opens a detail panel where you can view the ad creative preview in both desktop and mobile views.

Sharing the Report​

The sharing feature is useful when you want to share results with a client, senior colleague, or agency partner who doesn't have an Infinite∞Ad account. The generated link can be opened without logging in, and it captures the currently selected filter conditions (account, campaign, period, objective).

  1. Set exactly the filters you want to show.
  2. Click the Share button and copy the link.
  3. The viewer gets a clean, login-free report view.

Security​

In the shared view, filters are disabled, the viewer cannot switch to another ad account, and they cannot see the system's other features.

Important: The link has no expiry date and currently cannot be revoked.