Posts
The Posts page displays content published on the social media profiles belonging to your brands (Facebook pages and Instagram profiles). For each post, the page surfaces two AI-powered insights: the AI Score indicating the post's advertising potential, and the estimated content expiry date. It also shows which ads have been created from each post by automations.
Clicking on a post in the list opens a three-tab detail panel.
Refresh
Post data is automatically synced with Meta every 15 minutes — but only if the data source has at least one active Ad Creation automation. To trigger a manual refresh, use the Datasource Details panel.
Post Detail View
Original Post
Alongside the post preview and its metrics, two Infinite∞Ai analysis results are shown here. Read more about each feature:
- Ad Potential Scoring — the AI Score is also available as a condition in automation filters
- Content Actuality — automations can use this value to avoid advertising posts with expired content
The content actuality date can be manually edited on this screen.
The View on Facebook / View on Instagram link opens the post directly on the platform.
Improved Content
The Generate Improved Copy button creates an AI-optimized ad copy version of the post. This is available once the ad potential scoring has been completed for the post. Read more: Writing Ad Copy from a Post
Ads
This tab shows which ads were created from the post by automations. Each card shows which automation created the ad; click a card to open its Ad details.