Posts
The Posts page displays published content from connected Facebook and Instagram pages. For each post, the page surfaces two AI-powered insights: the AI Score indicating the post's advertising potential, and the estimated content expiry date. It also shows which ads have been created from each post by automations.
Clicking on a post in the list opens a three-tab detail panel.
Refresh
Post data is automatically synced with Meta every 15 minutes — but only if the data source has at least one active Ad Creation automation. To trigger a manual refresh, use the Datasource Details panel.
Post Detail View
Original Post
Alongside the post preview and its metrics, two Infinite∞Ai analysis results are shown here. Read more about each feature:
- Ad Potential Scoring — the AI Score is also available as a condition in automation filters
- Content Actuality — automations can use this value to avoid advertising posts with expired content
The content actuality date can be manually edited on this screen.
The Go to Post link opens the post directly on the platform.
Improved Content
The Generate Improved Copy button creates an AI-optimized ad copy version of the post. This is available once the ad potential scoring has been completed for the post. Read more: Writing Ad Copy from a Post
Ads
This tab shows which ads were created from the post by automations. Each card shows which automation created the ad, with direct links to the Meta ad and to the automation that manages it.
If no automation has created an ad from the post yet, the tab shows: No ads found for this post.
Post Deletion
For Facebook posts, it is possible to delete the post directly from the application. The deletion is permanent and irreversible — the content is removed from the Facebook page as well.